Luxon shared breakfast with influencer Aiken Chia and 156,000 Instagram followers to talk Singaporean food and to promote New Zealand, telling Chia: “We’ve got incredible mountains, incredible rivers, incredible bush.”
It was a mutually beneficial content creation stop. The Prime Minister – the self-proclaimed ‘TikTok King’ – also got video and pictures for his social media.
Luxon says he doesn’t take it too seriously.
“I have to be honest, I question some of the things I do. But look, I’m out there, giving it a go. Some stuff will work, some stuff won’t. But isn’t it fantastic that I’m doing that?”
But in reality he has a whole team dedicated to it – though he couldn’t say how many.
“I couldn’t tell you but it’s not heaps,” Luxon said.