Amazon’s 2025 fall hardware showcase was less about flashy new gadgets and more about weaving Alexa+ into every corner of your life—from TVs and speakers to Kindles and even your car. With beefier Echo bass, color-writing Kindles, Vega OS-powered Fire TVs, and AI-pushed Ring and Blink cameras, the message was clear: Amazon isn’t just selling hardware anymore, it’s building an ecosystem that wants to think for you.

Amazon just dropped a mountain of new gadgets at its fall hardware showcase, and while they didn’t livestream the event (classic Amazon, making it feel like Fight Club), the theme was clear: Alexa+ is the new boss in town, and everything else is just here to serve it. Here’s my rundown — with opinions baked in.

Alexa+ Wants to Run Your Life

Forget the old “Alexa, what’s the weather?” — Alexa+ is now trying to be your movie critic, book club buddy, sports commentator, and even your personal shopper. It pulls off scene search on Fire TV, spoiler-free summaries on Kindle, and can nudge you toward that birthday gift you forgot. It’s also teaming up with apps like Uber and GrubHub, plus gadgets from Bose, Sonos, Samsung, and even BMW. If you’re a Prime member, you get it free; if not, it’s $20/month. Translation: Amazon wants Alexa in your bloodstream.

Echo Speakers: The Bass Got Beefy

Finally, new speakers! The Echo Dot Max ($100) now packs triple the bass with a woofer + tweeter combo, while the Echo Studio ($220) slimmed down to 60% of its old size but kept the wall-shaking sound. And if you’ve ever wanted a home theater without the cable spaghetti, Alexa Home Theater lets you link up to five speakers to your Fire TV Stick for wireless surround sound. Your neighbors are going to love you.

Echo Show: Smarter Displays with Big Ears

The Echo Show 8 ($180) and Show 11 ($220) didn’t just get louder — they got creepily smarter. They recognize you when you walk into the room, color-code your family’s chaotic calendar, and use fancy display tech for better viewing angles. Shipping Nov 12, just in time for Alexa to overhear your holiday arguments.

Kindle Finally Learns to Color Inside the Lines

The Kindle Scribe Colorsoft ($630) is Amazon’s first color e-reader you can actually write on, with 10 pen colors and 5 highlighters. It’s also getting weeks of battery life and an AI rendering engine to make pages look better. If you’re sticking with black-and-white, the new Kindle Scribe ($500) speeds up page turns by 40% and adds AI note summaries, Google Drive/OneDrive sync, and OneNote export. Basically, no more excuses for messy digital notebooks.

Fire TV: Vega OS Takes Over

Amazon’s finally ditching Android for its own Vega OS, starting with the Fire TV Stick 4K Select ($40) in October. Expect HDR10+, Alexa+ features, and Xbox Cloud Gaming support. Meanwhile, the new Omni QLED TVs (from $480) are brighter, color-smarter, and can wake up when you walk into the room. Budget buyers can snag the faster 2-Series TVs starting at $160.

Ring is pushing AI harder than ever with its new Retinal Vision tech for sharper low-light video. Fresh hardware includes the Wired Doorbell Plus ($180), Indoor Plus Cam 2K ($60), and new 4K outdoor cameras ($200–280). Coming soon: Alexa-generated greetings, facial recognition, and a neighborhood dog-finding feature called Search Party — half wholesome, half Black Mirror.

Blink, on the other hand, went all-in on 2K resolution. The Outdoor 2K+ ($90) and Mini 2K+ ($50) are straightforward, but the funky Blink Arc ($100) straps two cameras together to create a 180° stitched view (with a subscription). Looks odd, but hey, coverage is coverage.

Bonus Gadget: The $20 Smart Remote

Launched on the side, Amazon also made a cheap little Smart Remote ($20) for Alexa routines. It sticks to the wall, has four programmable buttons, and saves you from screaming “Alexa!” across the room when your Wi-Fi hiccups. Sometimes the simplest gadgets are the most useful.

This year wasn’t about wild new hardware — it was about saturating every corner of your house with Alexa+. Whether that excites you or gives you goosebumps depends on how you feel about AI listening in while you argue about what to watch. But one thing’s clear: Amazon’s not just building gadgets anymore, it’s building an ecosystem that wants to think for you.

Madhurima Nag is the Head of Content at Gadget Flow. She side-hustles as a parenting and STEM influencer and loves to voice her opinion on product marketing, innovation and gadgets (of course!) in general.