New Zealand chocolate producer Whittaker’s is putting up prices again, citing cost increases in a challenging economic environment.
In a post to social media, the company said there would be an increase to prices “across our range” from October 20, but did not specify by how much the blocks and bars would go up.
“For us, increasing our prices is always a last resort however, over the past year, the cost of ingredients and operating costs have continued to rise,” it said.
“We’ll never compromise on the size or quality of our products so this price increase will enable us to continue bringing you our delicious chocolate made with the very best, ethically sourced ingredients.”‘
“We thank you for your understanding and are grateful for your ongoing support.”
Whittaker’s raises its prices – how high could the cost of chocolate climb? Watch on TVNZ+
In November last year, Whittaker’s put up its prices as global cocoa prices surged.
Today’s announcement came after Stats NZ released figures yesterday indicating food prices jumped 4.1% in the 12 months to September.
The grocery food group contributed the most to the annual increase – up 3.9% – while meat, poultry and fish jumped 6.4%, and fruit and vegetables jumped 5.8%.
Although food prices had increased, the rate of increase had slowed, with the 4.1% increase the smallest since April this year.
The 12 months to August and July both saw 5% increases.
Food prices decreased 0.4% in the September month.
In response to the social media post, some Kiwis were quick to throw their support behind the brand.
“Thank you for your transparency, I will still buy the best chocolate in the world!” one wrote.
Another said: “I would rather price increases than see Whittaker’s go out of business like so many companies at present. No problem at all.”
For others, the increase put the treat too far out of budget.
“So soon after the last increase! Sadly that will count me out. I’ve always supported Whittaker’s but it’s just too expensive if it’s going up in price.”
“Might be time to give up my chocolate treat at night.”
