US rapper Eminem is taking an Australian beach brand to court over its name: Swim Shady.
According to 9News, the rapper – whose real name is Marshall Mathers – filed a lawsuit against the company, arguing that it was using his pseudonym “Slim Shady” without permission.
Mathers trademarked the pseudonym, which was made famous by many of his songs including The Real Slim Shady and My Name Is.
Swim Shady was founded by NRL executive Jeremy Scott and his partner, Elizabeth, last year.
They sold a range of beach products, including beach shades, bags, towels, and swim shorts.
The couple said they would fight the lawsuit.
“Just a mate trying to start a nice business family business, trying to help out with their beach needs, the big fella is not liking it,” former NRL player and model for the brand, David Williams, said.
“They’ve done everything the right way, they’ve gone down the right systems to secure their business and their name.”
It was not the first time Mathers has taken legal action over the use of his brand and music.
In 2017, he famously took the New Zealand National Party to court, accusing them of copyright infringement.
The party had used a song similar to his hit, Lose Yourself, in one of its election ads. The case was ruled in his favour, and National was ordered to pay $600,000 in damages.
Earlier this year, Mathers also sued Meta, accusing the social media company of using his music without permission on Facebook, WhatsApp, and Instagram.
