In 2016, a bit of Christmas banter led to what became the largest crowd sourcing event in New Zealand history.
More than 39,000 people rallied together and donated $2.2 million, to buy a slice of Awaroa Bay in the Abel Tasman.
In the latest Newsmakers series, Melissa Stokes talks to the brother-in-law pair that led the campaign which took the country by surprise.
For more on the purchase of Awaroa Bay, watch the video at the top of this article.
All of the Newsmakers Revisited episodes are available on TVNZ+.