Edmunds said the sauvignon blanc has been “an absolute stunner”.
“Everyone is smelling those beautiful characters popping out of the tanks all around the region,” he said.
“This year we’ve had a whole lot more mango characters, really ripe tropical fruit coming through.”
Kim Crawford sells at least 2.5 million cases of plonk around the world every year, and is the number-one-selling sauvignon blanc in the US and Canada.
However, Edmonds said delivering a similar product every year is a well-honed skill.
“Our job is to make consistent sauvignon blanc year after year that our fans love and want to keep buying,” he said.
But while the quality may be especially high this season, the quantity is down by about 20 percent.
“We are quite a long way down, but there’s leftover wine from last year, so hopefully it all balances out and puts us in a good position in the market,” Pickens explained.